Cookies
1. General information about cookie use
This website makes use of cookies. Your browser saves little text files called cookies, which are stored on your device. They help make our services more efficient, safe, and user-friendly. We use session cookies, which are deleted as soon as your browser is closed, as well as persistent (permanent) cookies.
You may choose whether or not to accept cookie settings. You can change your browser’s settings. Generally speaking, you have the option to accept all cookies, reject all cookies, or get notifications when new ones are set. If you select the last option, you might not be able to fully utilize our website. You may change several options in the cookie settings.
Making the distinction between cookies that are strictly necessary and those that are not (such those used for advertising or access figure measurement) is crucial when using them.
2. Cookies that are absolutely necessary for the website to function
Session cookies are essential to the functioning of our websites. This contains cookies that allow us to only recognize you once while you are using the website. These session cookies improve the safe use of our product.
Acceptance of cookie use
A list of the cookies we use, with your consent when you use the website, is given below. For every usage presentation, there is an opt-out option. These cookies measure how people interact with our website and are also used for advertising.
a. Tracking and recording user activity via cookies
Through the use of tracking cookies, we are able to recognize visitors when they visit our website again and link their use habits to an internal code number (pseudonym). This makes it possible for us to monitor and rationally examine frequent visitors to our website.
Particularly, the following tracking cookies are utilized:
Google Analytics monitoring
On this website, we make use of Google Analytics, a web analytics technology that we rented from Google Ireland Limited. This technique uses text files called “cookies,” which are stored on your computer, to help the website evaluate user activity. IP anonymization is enabled on this website. As a result, your IP address will be shortened and rendered anonymous.
On our behalf, our service provider will collect information on your most recent website visits or interactions. They will then use this information to generate statistics on website activity and to evaluate how you use the site.
Google Ads Tracking
We use Google Ads, another product of Google Ireland Limited, to advertise on external websites and draw attention to our attractive products. Google provides these advertising content through “ad servers.” To evaluate performance data like clicks, impressions, and conversions, ad server cookies are used. This allows us to compare the data from the advertising campaigns to the efficacy of each individual advertising indicator.
If you click on one of Google Ads’ advertisements to visit our website, they could install a cookie on your computer. The following analytical values are typically stored by this cookie:
- unique Cookie ID
- Placement/Ad Impressions (Frequency) Count
- Last View (Critical for Conversions After View)
- Details that indicate a user has opted out or no longer wants to be contacted
These cookies allow Google to recognize your web browser.
Cookies are used for marketing purposes.
We utilize cookies for marketing purposes, such tailoring ads to the interests of a website user. They are also used to establish a frequency restriction and assess the effectiveness of an advertising. This maintains a record of the websites and articles that have been visited.
This enables us to govern interest-based advertising by gathering data about usage patterns. This information is made available to third parties. The advertising partner frequently sets the cookies directly in these circumstances.
Specifically, the following cookies are set:
Making Use of Google Remarketing
Along with AdWords monitoring, we also utilize Google Remarketing. This is known as retargeting, and it involves showing interest-based ads on websites that are not connected to us. Using our application after visiting our website may result in you seeing advertisements for the products and services you have already seen on other websites. The cookie on your browser is used to identify you.
Facebook Custom Pixel/Audience
- Our website has the Facebook pixel embedded in it. Users that visit our website are sent to Facebook via a Re-Direkt. The following details can be distributed:
- http header data (such as the IP address, browser details, and country-specific information like language)
- Particular Cookie ID
- Information regarding page events, such button clicks or page view data
- The momentum
Facebook can read any cookies that are already on your device or use a cookie and unique identifier to identify the device you are using. If you are logged in to Facebook, we could use your information to display tailored advertisements to you.
Utilizing LinkedIn’s Insight Tag
On our website, we make use of the LinkedIn Insight Tag from the LinkedIn Ireland Unlimited Company. When you visit our website, a Re-Direct takes you to LinkedIn. The following details can be distributed:
- unique Cookie ID
- Visit the website
- Time
Duration
LinkedIn can either identify any cookies that are presently in place or identify the device you are using by utilizing a cookie and a unique identifier.