Rules for safeguarding data when Adzhub processes data for business purposes
An affiliate marketing platform is what Adzhub provides. This Adzhub platform allows advertisers to register and post internet ads, or “ads.” “Publishers” sign up with Adzhub at the same time. Their job is to spread the material that marketers have put about internet advertising. They may do this, for instance, in their newsletters or on their own websites. Adzhub serves as a middleman between publishers and advertisers, handling publisher payments, facilitating connections, and tracking orders on the former’s behalf. Advertisers also have to pay Adzhub a commission based on sales.
An example of a case study would be a publisher that uses their blog to debate and cover the most recent advancements in e-bikes. They sign up as publishers with Adzhub, get access to the e-bike advertisements that have been submitted, and integrate the ads into their blogs. A blog reader can visit the advertiser by clicking on this advertisement. There, the visitor may peruse the item’s details and finish the transaction. Adzhub keeps an eye on publishers’ brokerage activity for the advantage of the advertising and gives each advertiser relevant information. Adzhub obtains information from the advertiser on the publisher’s brokerage activities so that it can bill for both its own services and the publisher’s brokerage services.
The business activity’s data-processing operations have been streamlined in accordance with the GDPR and are set up to protect privacy. For further information, see the section below.
I. Who is responsible for processing personal data and who is the “controller”?
What degree of personal data processing occurs?
There are several data privacy standards while using the Adzhub affiliate marketing platform and the data processing that occurs in order to display advertisements and then purchase the offered things. Apart from collaborating with the platform operator, Adzhub, the publishers and advertisers also function autonomously in accordance with GDPR Article 26 and under “joint control.”
1. With reference to the publisher
Initially, each publisher is responsible for running the website or blog where the advertisement is shown. According to GDPR Art. 26, the publisher and the relevant advertiser whose ads appear in the publication share responsibility for the transfer of an interested party’s data when the interested party clicks on the website. As mandated by Article 26 GDPR, both parties have mutually agreed upon and informed one another of the amount of data processing in accordance with Article 12 et seqq. GDPR.
2. Concerning the retailer or advertiser
The advertiser is originally in charge of processing data each time a visitor visits their website, online store, or landing page. The advertiser can access the affiliate marketing platform through Adzhub. Advertisers may handle publisher-brokered queries using this technology. For instance, it records instances where a publisher’s brokerage activity resulted in the purchase of a product. Under data protection laws, the advertiser is in charge of these data processing operations, including keeping cookies where the “data subject,” or party affected, has granted consent. Adzhub first serves as the advertiser’s “processor” (Article 28 GDPR). On its website, the advertiser personally alerts “data subjects,” or the people who could be affected by specific data processing operations.
Additional contact details for the advertisement are also available here for data subjects.
3. Regarding Adzhub’s management of data
Adzhub own data protection obligations encompass the following data processing activities. Without any prior warning, the controller is:
108 LANE NO. 2 PRATAP NAGAR, NEW DELHI, 110091
If you have any queries concerning data privacy or how the affiliate marketing platform manages your personal information, please get in touch with support@adzhub.in.
Publishers and advertisers have data protection agreements with Adzhub regarding the use of the affiliate marketing platform.
Marketers must reimburse Adzhub for their use of the website. The money owed to the publisher is likewise covered by this refund. In accordance with contract law, Adzhub will determine the proper amount of this commission beforehand and pay the publisher its commission for profitable brokerage activities. The advertiser provides Adzhub with information upon contract signing so that Adzhub may determine the payment for sales that were aided by a publisher. These need to contain the following:
a reference number that serves as a buyer’s or seller’s agent and enables the brokered transaction to be connected to the publisher;
Financial and contractual information (product, price, currency, etc.); automatically sent information about the end device of the Internet user (browser, operating system, etc.).
Adzhub is not given any further personal information; in fact, not even a name or contact information (address, etc.) is provided. Only the information needed to achieve the designated data processing goals is supplied by the advertiser to Adzhub. This transfer is being made by Adzhub in order to fulfill its contractual obligations under GDPR Art. 6 (1) (1) (f).
According to Article 26 of the GDPR, the advertiser and Adzhub share responsibility for the data transmission that results from the implementation of the mediated contract.
Additionally, Adzhub generates a report using the provided data. This is to help publishers make the most of their own sales efforts. Additionally, Adzhub advises publishers and marketers on appropriate publishers and possible fit goods. The conclusions and recommendations are predicated on data processing activities covered by GDPR Article 6 (1) (1) (f). Business process optimization makes sense. Additionally, the report is sent with the pertinent advertiser and media.
Furthermore, Adzhub uses the data collected for optional purposes, such statistical analysis of the data sent by advertisers. This means creating a capacity plan by doing an anonymous data analysis. In order to identify and look into any violations or improper usage of the affiliate marketing network, data is also assessed (anti-fraud and abuse measures). Additionally, this data processing complies with GDPR Art. 6 (1) (1) (f).
Unless there are legal retention restrictions that prohibit it, the data supplied to Adzhub is deleted three years after transmission. The aforementioned information must be regularly provided by Adzhub for financial auditor and financial authority audits in accordance with the German Tax Code [AO]/Commercial Code [HGB]. In these situations, the required retention data is initially locked, and when the specified deletion period has passed, it is completely deleted. The GDPR permits the processing of personal data under Article 6 (1) (b), (c), and (f).